Privacy Policy
Last updated: 15/01/2025
This Privacy Notice describes how PIXAMP (together with its affiliated companies - "PIXAMP", "we", or "us")— legally represented by PANTERALEO, France— collects, stores, uses, and discloses personal data when you interact with us. This includes when you visit or interact with any of our linked websites, participate in any of our events, interact with any of our online ads and content, emails, sales and marketing channels, integrations, or communications under our control (collectively referred to as “sites” and, together with our centralized platform for Amazon sellers, the “Services”).
Please review this Privacy Notice carefully, and use the information herein to make informed choices. If you have any concerns or questions about our privacy practices, please feel free to contact us. By accessing the sites, registering for an account, or making a purchase from us, you agree to all of the terms set forth in this Privacy Notice.
If you do not agree to this Privacy Notice, please do not use the sites, purchase our products, interact with us, or provide us with any information.
Our Services are designed for businesses, specifically Amazon sellers & Meta advertisers, and are not intended for personal or household use. Accordingly, we treat all personal data covered by this Privacy Notice, including information about any visitors to our sites, as pertaining to individuals acting as business representatives rather than in their personal capacity.
You are not legally required to provide us with any personal data. If you do not wish to provide us with your personal data or to have it processed by us or any of our service providers, please do not provide it to us and avoid any interaction with us or any of our Services.
Specifically, this Privacy Notice describes our practices regarding:
Data Collection & Processing
Data Storage and Transfer
How Long We Retain Your Personal Data
Cookies and Data Collection Technologies and Do Not Track
Communications
Data Security
Data Subject Rights
Additional Notice & Contact Details
1. Data Collection & Processing
When we use the term “personal data” in this Privacy Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual. It does not include aggregated or de-identified information that is maintained in a form that is not reasonably capable of being associated with or linked to an individual. PIXAMP does not collect, use, or disclose sensitive personal data.
We collect the following categories of personal data, with respect to the following types of data subjects:
1. Merchant Data:
Personal data that we collect, process, and manage on behalf of our business customers (“merchants” or “customers”), as part of our centralized platform for Amazon sellers & Meta advertisers (“platform”). We process such Merchant Data on behalf of and under the instruction of the respective customer, in accordance with our Data Processing Addendum with them. Accordingly, this Privacy Notice (which describes PIXAMP’s own privacy and data processing practices) does not apply to such processing done on its customers’ behalf. To learn about the Privacy Notice and practices of our customers, please contact them directly.
2. User Data:
Personal data concerning our customers, internal focal persons who directly engage with PIXAMP concerning their organizational account, and users of the platform on behalf of such customers, e.g., the account administrators and users, billing contacts, and authorized signatories on behalf of the customer (collectively, “users”); as well as the customer’s business needs and preferences, as identified to us or recognized through our engagement with them.
3. Prospect Data:
Personal data relating to visitors of our websites, participants at our events, and any other prospective customer, user, or partner (collectively, “prospects”) who visits, purchases, or otherwise interacts with our sites and Services.
Specifically, we collect or generate the following types of personal data about such individuals through the Services:
Usage, Login Credentials, and Device Information:
Concerning customers, users, and prospects (connectivity, technical and aggregated usage data, such as user agent, IP addresses and approximate location based upon such IP addresses (geolocation), device data (like type, OS, device ID, browser version, locale and language settings used), activity logs, session recordings, website chat feature data, login credentials to the Services, the cookies and pixels installed or utilized on their device, and inferred or presumed data generated from their use of the Services, other internet or electronic network activity information and other device or browser information).
Information Concerning Our Customers, Users, and Prospects:
Contact and business details such as name, email, phone number, position, workplace and professional information, and related business insights, our communications with such individuals (correspondences, sensory information including call and video recordings, and transcriptions and analyses thereof), feedback and testimonials received, contractual and billing details, as well as any expressed, presumed or identified needs, preferences, attributes, and insights relevant to our potential or existing engagement), purchasing details including interest and/or purchase history, commercial information, including records of our products or services purchased, obtained, or considered).
Personal Data Contained in Customer Data:
Provided by our customers or processed on their behalf and under their instruction, which may also include any of the types of personal data described above (with respect to users or other individuals whose data is contained in the Customer Data), in accordance with our Data Processing Addendum with such customers.
We have collected such personal information from the following sources:
Automatically, when you visit the Site
Merchants and Users
Service Providers
2. Data Storage and Transfer
We and our authorized service providers maintain, store, and process personal data in various locations, including the United States of America, Europe, Israel, and other locations as reasonably necessary for the proper performance and delivery of our Services, for our internal business purposes, or as required by law.
While privacy laws may vary between jurisdictions, PIXAMP is committed to protecting personal data in accordance with this Privacy Notice and customary industry standards. We ensure adequate data protection through appropriate lawful mechanisms and contractual terms, regardless of any lesser legal requirements that may apply in the jurisdiction to which such data is transferred.
PIXAMP is headquartered in France, a jurisdiction recognized by the European Commission, the Swiss Federal Data Protection and Information Commissioner (FDPIC), and the UK Secretary of State as providing an adequate level of protection for personal data originating from the EEA, Switzerland, and the UK, respectively.
3. How Long We Retain Your Personal Data
We retain personal data for as long as we deem reasonably necessary to maintain and expand our relationship with you and provide our Services and offerings. We also retain personal data to comply with our legal and contractual obligations and to protect ourselves from potential disputes. This includes adhering to laws applicable to log-keeping, records, and bookkeeping, and maintaining proof and evidence concerning our relationship, should any legal issues arise after you discontinue using our Services. All retention is in accordance with our data retention policy and applicable laws.
To determine the appropriate retention period for personal data, we consider the following factors:
The amount, nature, and sensitivity of the personal data.
The potential risk of harm from unauthorized use or disclosure of your personal data.
The purposes for which we process your personal data.
Applicable legal requirements.
Please note that except as required by applicable law or specific agreements with you, we are not obligated to retain your personal data for any particular period. We reserve the right to securely delete, anonymize, or restrict access to your personal data for any reason and at any time, with or without notice to you.
4. Cookies and Data Collection Technologies and Do Not Track
We and our service providers use cookies, anonymous identifiers, pixels, container tags, and other technologies to provide our Services and ensure they perform properly, analyze our performance and marketing activities, personalize your experience, and improve our products. To learn more about our practices concerning cookies and tracking.
Cookies are packets of information sent to your web browser and then sent back by the browser each time it accesses the server that sent the cookie. Some cookies, known as "Session Cookies," are removed when you close your browser tab or window. Others, called "Persistent Cookies," last for longer periods. We use both types of cookies.
Persistent Cookies:
These are used to remember your login details, making it easier for you to log in the next time you access the platform. They may also be used to facilitate the use of the Services' features and tools.
Session Cookies:
These are used for additional purposes to facilitate the use of the Services' features and tools during a single session.
We may also use HTML5 local storage or Flash cookies for the above-mentioned purposes. These technologies differ from browser cookies in the amount and type of data they store and how they store it.
While we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application, you can manage your cookies preferences, including whether or not to accept them and how to remove them, through your browser settings. Please note that disabling cookies may complicate or prevent you from using the Services.
We also use the web analytics tool Google Analytics. This tool helps us understand users' behavior on our Services by tracking page content, clicks/touches, movements, scrolls, and keystroke activities. Further information about the privacy practices of our analytics service provider is available at: Google Partners Privacy Policy. Further information about your option to opt-out of this analytics service is available at: Google Analytics Opt-out.
Please note that if you get a new computer, install a new browser, erase, or otherwise alter your browser’s cookie file (including upgrading certain browsers), you may also clear the opt-out cookies installed once you opt-out. An additional opt-out will be necessary to prevent additional tracking.
5. Communications
We engage in service and promotional communications, through e-mail, phone, SMS and notifications.
Service Communications:
We may contact you with important information regarding our Services. For example, we may send you notifications (through any of the means available to us) of changes or updates to our Services, billing issues, log-in attempts or password reset notices, etc. Please note that you will not be able to opt out of receiving certain service communications which are integral to your use of some of our Services (like password resets or billing notices).
Promotional Communications:
We may also notify you about new features, additional offerings, events, special opportunities or any other information we think you will find valuable, as our customer, user or prospect, subject to any necessary collection of your consent as appropriate based on applicable laws. We may provide such notices through any of the contact means available to us (e.g., phone, mobile or e-mail), through the Services, or through our marketing campaigns on any other sites or platforms.
6. Data Security
We have implemented industry-standard physical, procedural and technical security measures, designed to secure your personal data, to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information. However, we cannot guarantee that our Services will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse. If there is any unexpected activity or inaccurate information or if you have reason to believe that your information is no longer secure, or if you have any questions about our security, please contact us by e-mail.
7. Data Subject Rights
Individuals have rights concerning their personal data. If you wish to exercise your privacy rights under any applicable law, including the EU or UK General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and others, please contact us by email.
Your rights may include, to the extent applicable:
The right to know/request access to specific pieces of personal data collected.
The right to know the categories of personal data collected.
The right to know the categories of sources from whom the personal data was collected.
The right to know the purpose of collecting personal data.
The right to know the categories of third parties with whom we have shared personal data.
The right to request correction or erasure of your personal data held with us.
The right to restrict or object to the processing of your personal data.
The right to direct us not to sell or share your personal data with third parties now or in the future.
The right to port such personal data.
The right to equal services and prices (e.g., freedom from discrimination).